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Wilson Allen Rebrand: Frequently Asked Questions

Posted On

Mar 5 2019

Wondering how the rebrand could impact current projects, points of contact, and more? Review these FAQs.

NEWTOWN SQUARE, Pa., and LONDON, U.K. (March 5, 2019) – Wilson Legal Solutions and Stanton Allen Ltd., which merged in 2018, today announced that the two companies will begin operating under the brand name Wilson Allen, effective April 2019. The name was chosen to better reflect the melding of the two organizations, their growing non-legal customer base, and their commitment to clients across industries. Here are answers to questions related to the rebrand.

See the following list for answers to frequently asked questions about the rebrand:

Corporate

When will you become Wilson Allen?

We will be doing business as Wilson Allen in early April 2019 but have started to use the name in some cases such as news releases and event planning.

Is Wilson Allen the new legal name for the company?

No. We are keeping the legal name. However Stanton Allen will formerly close at some point after 1st April which is the end of its financial year. The process for migrating Stanton Allen contracts across to Wilson is already underway

Should it be spelled Wilson Allen or WilsonAllen?

It is to be spelled as two separate words: Wilson Allen

How does the merger help Wilson and Stanton Allen?

Stanton Allen has expanded its CRM practice in the US and Wilson has expanded its presence in the CRM space, while more than doubling its staff and activities in the UK.

How does the merger help Wilson Allen’s client base?

Firms now have the ability to rely on our trusted advisors and offerings to manage the full life cycle of client engagement more effectively, enabling them to strengthen relationships and run more profitably.

Leadership and Points of Contact

Any changes in Bruce Wilson’s or Michael Warren’s roles?

Bruce continues to be the CEO/President and Michael heads marketing and the company’s CRM practice.

What does the new management team look like?

Wilson Allen is being led by Bruce Wilson as CEO and by a team of vice presidents consisting of Michael Warren, Norm Mullock, Shishir Shetty and Greg Murphy. In addition, Kimberly Lawrence shall continue to lead the finance and accounting functions and Jose Hernandez will be in charge of products.

How should customers expect to interact with sales? What does that organization look like?

Wilson Allen is developing a new organizational structure which includes sales, account management, and customer success as core pieces of how we work with our clients. This is an ongoing initiative that will continue to evolve through most of 2019.

Will e-mail addresses be changing?

All employee e-mail addresses are being migrated to @wilsonallen.com.

What will the new URL and social media accounts be?

We will be transitioning the websites and social media accounts for Wilson Legal Solutions and Stanton Allen to the following:

Contracts, Billing Procedures, and Administration

Does the rebrand affect client contracts, NDAs, W9 forms, and the like?

There is no change to Wilson Legal Solutions clients but Stanton Allen clients are being migrated over to new contracts during March and April 2019.

How are billing practices changing?

Invoicing has been consolidated using a core PMS for all billing processes

To whom should we send invoice and vendor payments?

Please follow the remittance information as indicated on your invoice. Wilson Legal Solutions continues to be the legal name.

Will Wilson Allen be working to reconcile rates and pricing across businesses?

Rates and pricing have been consolidated across the two businesses.

Current Projects, Offerings, and Events

How does the rebrand impact my current projects?

All the resources working on Stanton Allen and Wilson Legal Solutions projects will continue to work on them

Does it affect the current Wilson or Stanton Allen products?

It gives us better global coverage and scale on existing product support and implementations

Will there be a Knowledge Summit? Will it change in scope or focus?

Knowledge Summit ’19 will take place Oct 15-18 in Laguna Beach and will include sessions across all business lines, including CRM. Look for more information at our website and social media pages.

Do you have additional questions we haven’t answered here? Please contact us.